This would only work if…
You already have case studies and product market fit
You have your first few employees (at least)
You’re a product based founder and are an expert at your service
You suspect you have the ability to charge 2-3x what you currently charge but are unsure on the exact process to undertake to do so
You must place a high priority on getting insane case studies
If this is you, then the problem you keep facing is probably that you can’t scale hard because you keep hitting operational bottlenecks that prevent you from delivering a high level client experience.
If this is you, then the problem you keep facing is probably that you can’t scale hard because you keep hitting operational bottlenecks that prevent you from delivering a high level client experience.
It’s at this time that you would’ve bought some type of DWY (Done-With-You) or DIY (Do-It-Yourself) coaching program or course to solve the problem - I just hope you bought one of the good ones.
I think these programs are great BUT…
The problem is most of these solutions that help agencies scale are delivered to a mass market, sold as repackaged ‘consulting’ or coaching when it’s basically just a course, and then the end result is that everybody does the same thing.
The same offers, the same scripts, the same fulfillment processes etc...
The other option is a ‘lead-generation agency’ of which I’ve only heard of two or three that actually drive results. It’s a similar story.
You pay the invoice, get added to slack, get on an onboarding call and then all of a sudden you’re just another client.
It’s impossible for these agencies to allocate the calories required to ‘crack outbound’ because they are trying to do it for 30 people at once whilst also hunting for their own deals.
They don’t work closely enough with you or put the time in to learn the ins and outs of your business - so how could they ever drive consistent results?
Recipe for disaster.
This is why markets seem like they ‘saturate’ so fast. Everybody does the same thing.
So it’s no wonder you suspect the market you’re in might not have the juice to get you to those multi-six-figure months.
But - if I’m honest, this level is only achievable for the few that know they have the energy and capability to grow and sustain a big business.
If that’s you and you’re looking for the vehicle that can give you the momentum to get there but you suspect it’s probably not another unspecific coaching program - keep reading.
At the economic level, customers are under stress…
With the recession and inflation going on constantly, ad prices rising, talent being harder to find etc businesses are forced to get lean fast.
Which has a couple of implications.
It means customers are going to be tighter with their money and spending habits will adjust.
However, customers will also be more willing to purchase things that are essential to their lives - which is a good thing for the people in a position to build a moat and a terrible thing for the people on the outskirts.
However, customers will also be more willing to purchase things that are essential to their lives - which is a good thing for the people in a position to build a moat and a terrible thing for the people on the outskirts.
At the marketing level this means customers will be more apprehensive to buy because even the agencies that appear to get results are still lackluster.
The result of this is that cold outreach and cold looms are getting less effective over time… and great agencies can plateau and struggle to fill and convert the pipeline.
Even the ones that are great at filling the pipeline still struggle to scale because they can’t keep up the customer results with so many clients.
Hence why the DWY solution works to an extent, but has it’s limitations.
There comes a point in the agency game when you simply need extra hands AND extra expertise.
Coaching programs are GREAT but they do not handle the time bottleneck.
Coaching programs are GREAT but they do not handle the time bottleneck.
But they won’t be 1-1, they won’t solve problems for you, and you will simply be added to another long list of clients they have.
In specific cases such as yours...
In specific cases such as yours...
Because let’s be honest.
The game is stressful. You’re going against the grain. You’re a killer and there aren’t many people who are on your level.
If you’re anything like my clients, then you had to pull yourself up by the bootstraps and go against what everyone else told you to do to get to where you are today with no training wheels.
That’s why DWY programs are so popular - they feel like they provide an infrastructure to what you’re doing.
But what if there was someone walking through the jungle right alongside you?
Kobe Bryant had Tim Grover…
Warren Buffet had Munger…
Forrest Gump had Bubba…
And Elon Musk had Jared Birchall.
Someone to sit back to back with you in the trenches and go to war instead of another coach who tells you ‘go do XYZ’ while sitting on a beach in Miami…
But, unfortunately, it’s rare that the high level operators you need are available for hire - they either have their own agency, coaching program, or are doing something else.
That is why I’m introducing a new solution to the market.
I will work in your business as a Fractional CRO.
In more corporate settings, a CRO will be responsible for all of the revenue related functions of the business. Marketing, Sales, Rev Ops.
For whatever reason, I rarely see agencies hire a CRO, potentially due to the reluctance to bring in another C Level. It’s scary.
It’s also probably too early to hire a full timer in that position too.
It’s also rare that someone with the required skill set is available to slot into the specific role that needs to be filled.
But - from what I’ve seen of the solutions available in the market for agencies, the people that are similar to what I described are crying out for something very specific.
A second set of eyes. Sales acumen. Accountability. Someone to trust. Quality leads. A proven process. Reliable pipeline. A true partner to cover their blind spots. A creative fixer.
I understand that this type of arrangement takes a significant amount of trust - of course it does.
So I encourage you to do your due diligence.
I believe in
accountability.
When you book in for our first call, we will just have a chat and see what will work best for you. I have a plethora of free content available and if it’s not a fit I am more than happy to direct you to the most relevant snippets.
I will also send you some assets that are not available publicly after the call.
I’m not much of a pressure salesman because quite frankly that doesn’t generate client relationships that are aligned with my values.
You can book in to chat
here.
Here’s what I would handle as a Fractional CRO:
Re-Positioning the messaging towards product-market resonance using rapid testing and analysis to create Market Piercing Offer
Building the Asset Based Outbound system and finding resonance in the market + determining the best access channel (cold email, cold calling, LinkedIn etc) - we do this to target the most profitable channel
Recruiting A Level talent for sales, marketing, customer service, and fulfillment/operations
Attend necessary team meetings, training team members, build culture, provide guidance/partnership on direction + steering the business to wild levels of profitability
Creating Sales Assets and Video Sales Letter’s for distribution and content for inbound marketing
Forming the sales process from lead booked to client signed including lead nurture, pre call, structure, scripts, trainings, templates and guides to enable founder led sales
Building systems to fulfill your service in the form of an action plan + assistance to productise the business through SOP’s and get the Founder/s out of day to day
Brainstorming a roadmap to get the business to where you want it to go (may require alternate strategies)
Bonuses:
I will provide access to all resources available to myself and my team, e.g. referrals, network, employees, hiring pools, discounts on complementary services - we will treat your business like our own business.
All on an in-house, done for you basis, while also consulting you and providing SOP’s alongside a host of other bonuses for our clients such as a referral network, proprietary frameworks, our hiring channels and more.
Your business will be turned into an elite sales organization and then I will work with you to help you fulfill the demand. You take care of the product, I’ll take care of the distribution.
This will give your bandwidth back.
You will be able to release the ball of anxiety about your pipeline and growth goals.
You will have more high paying clients, get out of the day to day operations, and begin to see cash pile up in the checking account.
You’ve grinded for hours and put in the work that wills fortunes from the mud…
But now it may be time to open up the doors and let in some help.
Reinvigorate yourself. Commit to the next phase.
Hygiene standard:
$100k MRR added in the next 6-12 months.
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